nutriathletic

This project was created during my time at a creative agency for the Swiss fitness brand nutriathletic®. I was responsible for the full production of Instagram-focused content, including concept, styling, photography, and post-production in Photoshop.

The goal was to visually elevate key products like protein powders and functional drinks through bold, colorful compositions that reflected each product’s identity. Every setup was designed to align with the flavor and mood from floating grapefruit slices to earthy pistachio tones.

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As a bonus contribution, I also supported the brand in translating packaging content and collaborated on the label creation for the Sports Water product line, blending visual design with clear, compelling communication.

Everything from concept to final export was done solo, combining visual storytelling with hands-on creative direction across multiple touchpoints