rjg 2023

This 4‑day cultural event unites the youth associations of Gruyère for a celebration of community, creativity, and tradition, with concerts, games, local food, and the iconic costume parade (cortège).

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In 2023, hosted in Echarlens (my hometwon), the theme was Swiss Inventions, inspiring floats, costumes, and visuals from velcro to milk chocolate.

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As part of the communication commission, I created the full visual identity and event content, including the logo and branding system, website with live updates, posters and flyers, digital ads, and branded merch like T‑shirts, tote bags, and temporary tattoos.

The result was a cohesive, playful campaign that honored Swiss creativity while bringing the spirit of Echarlens and the jeunesse community to life.